Practical guides on link management, attribution, and building campaigns that convert.
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Running cohort-based programs across 12 markets, GrowthSchool needed one link that sends each visitor to the right landing page. Here's how geo routing made it happen — and the exact setup they used.
Outskill's growth team was burning ad budget testing landing pages. With getowl's weighted A/B splits, they found winners 3x faster — and saved $14K/month in the process.
We analyzed 2.4k clicks across 1,200 campaigns. Branded short links consistently outperformed generic URLs by 34-47%. Here's why, and how StayingAhead used this to transform their newsletter performance.
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