What's new
Every feature, improvement, and fix — transparently shared as we build.
AI-powered link insights
Get intelligent suggestions for link slugs, UTM parameters, and routing rules based on your past performance data.
Workspace audit log
Track every change across your workspace — link edits, member additions, domain changes — with a detailed audit trail.
Faster redirect times
Optimized our CloudFront edge infrastructure for sub-40ms redirect times globally. 30% faster than before.
REST API v1
Full CRUD API for links, analytics, and workspace management. API keys with granular permissions.
Analytics export improvements
Export analytics data by date range, link, or folder. CSV and JSON formats supported.
Geo routing for 190+ countries
Route visitors based on country, with fallback destinations for unmatched regions. Supports city-level targeting in select countries.
Link duplication
Duplicate any link with all its routing rules, UTM parameters, and settings in one click.
Fixed analytics timezone handling
Resolved an issue where analytics timestamps could show incorrect dates for users in UTC+ timezones.
PostHog & GA4 native integrations
Every click fires a server-side event with country, device, browser, and referrer data — directly to your analytics stack.
Custom domain SSL auto-provisioning
SSL certificates are now automatically provisioned and renewed for custom domains. Zero configuration needed.